Colours into Poems
Poetry is a very inspirational form of art that has the power to engage like no other. We put it to the test with one of our artist talents to show you how we can create engaging, stand-out content that you have probably never seen anywhere else, therefore is very unique, memorable and impactful.
The first step was to create the brand identity for the Earth Agency which included the creation of a colour palette with 3 colours, carrier of essential messages intrinsic to the creative agency’s vision. All three came within the word ‘Earth’ bringing together the 4 natural elements - Water, Air, Fire within Earth.
The second step was to collaborate with one of our formidable artist talents - Wildlife Poet, A.E. Lovell - to create a poem for each colour, as well as for the final ‘Earth’ graphic. From that point, it offers fantastic design applications & brand content opportunities that can be used to surprise & delight our community of planet beautifiers.
Poems by A.E. Lovell
NB. Please click each one to enlarge
The third step is to translate this powerful content across various points of communication which could span from social media posts to newsletter or even product applications. The possibilities are endless and have only the boundaries of our own imagination. Here we have created bookmarks, making words meet other words for extra literature inspiration and to pay homage to our talented poet.
