Ellia's Organics: Colour Scheme Creation

A powerful brand identity includes a powerful colour scheme. We created one for Ellia’s Organics, a one-year-old start-up creating premium olive oil with ecological responsibility in mind on the beautiful Greek Island of Kefalonia.

Having an impactful colour scheme for your brand has many advantages and benefits:

It supports your brand's story and messages visually
It helps define and reinforce your brand personality
It strengthens your brand identity and helps you stand out
It attracts customers and prompts an emotional response with your audience
It helps structure, organise and design your content
It creates a cohesive, consistent look and feel across all communication platforms
It increases your social media engagement

For Ellia’s Organics, the creative concept we created put their Olive Groves at the centre of their new colour scheme, telling the story of the founders' love for nature, their connection to their environment in Kefalonia, and their drive for ecological responsibility.

Each colour has been extracted from actual pictures from their environment for complete authenticity. Each colour also represents a natural element to convey wholeness and interconnectedness - two important values for them.

Once your colour scheme is defined, we can apply it to any of your communication touchpoints, creating templates for social media for instance. Here are some examples created for Ellia’s Organics for Instagram and Facebook. It brings their new colour scheme to life and we used both primary and secondary colours created especially for them.